We know that often the budget for events can be quite tight, and that livestreaming is just another cost. But livestreaming can open up a range of new revenue streams to bring more money in.
So let’s look at 4 ways you can monetise your event livestream.
1. Sell Tickets
This is probably the most obvious one.
Selling tickets to access the livestream is probably the most obvious way to bring in some extra money for your event. You can use services like Eventbrite or whatever you are using to sell the onsite tickets.
How to price the tickets is up to you, but it’s worth considering the difference in what your attendees will be getting for the fee. Onsite attendees might be getting lunch, accommodation, goodie bags, etc that those attending online aren’t, so you might want to make the online cheaper, but you still want to cover the cost of livestreaming (however reasonable that might be!) and also give a sense of value in the content you’re offering.
2. Catch Up / Video On Demand
Another way to bring in money is to make it available on demand after the event.
You could add this as a free perk to those who attended on the day (either in person or online), but you can also sell passes afterwards for those who couldn’t make it. This can work particularly well for training events, where one person from an organisation might attend live, but see the value in sharing what was presented to their colleagues. Another ideal situation is when your event has multiple content streams, so people can catch up with the stream they missed.
Our livestreaming package includes recording the event as standard, and we can usually turn round an edited version within 5 working days.
This can be a tricky one to price, as you don’t want to set it too low that people decide to just wait and not attend live.
3. Sell Advertising Slots
Much like you might offer advertising in your conference programme, or dropping flyers in the conference bags, you could offer video adverts to fill the breaks in the livestream.
You might be able to offer this as an upgrade to your exhibition packages or your sponsorships (more on that in a second), or you could offer it as a standalone thing. The adverts could also be shown on the screens onsite as well, for wider reach.
The adverts could be as simple as a PowerPoint slide or two, or it could be a short video (and this could be a chance to offer different price points.
We can help put together the ad breaks for both online and onsite as part of our pre-event work.
4. Seek Sponsors
Finally, you could offer the opportunity to sponsor the livestream outright.
We can add the sponsors’ logo to the opening and closing graphics, or even have it onscreen through the event. As with the advertising, it could also include a short video from the sponsor in the breaks or before or after the livestream.
This can be a great way to cover the cost of livestreaming your event if budgets are tight, and even bring extra money in if you can find a generous sponsor.
And a extra little bonus
Playing the long game, livestreaming is shown to help increase attendance at future events. A study conducted by Digitell showed that 30% of people who attended an event online went on to attend the next event onsite. So the outlay on livestreaming this year could help you to sell more higher value tickets in the future, as well as reach a wider audience (you can see more about that here)
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